Wichita, Kan. (PRWEB via PRWebDirect) November 6, 2008 -- Knork Flatware (www.knork.net) is pleased to announce a new partnership with Entertaining Expert David Tutera, author of four best selling entertaining books and host of "My Fair Wedding" which airs on WE TV. Tutera's high-profile client list includes Star Jones, Jennifer Lopez, Matthew Mc Conaughey, Barbara Walters, The Rolling Stones, as well as countless film premieres and celebrity parties for royalty, politicians and socialites.
When asked about the partnership, Lacy Simon, Vice President of Marketing for Knork Flatware said, "We designed the Knork to be a simply better way to eat. It's great for entertaining, and it makes for a more pleasant dining experience. David's goals and ours are a perfect match. It's very exciting."
Making waves in flatware.
This new pairing is sure to make some exciting waves in the flatware business. Tutera's attention to detail, and creativity combined with Knork's subtle, simple style will be a welcome relief to an industry that is in need of new ideas.
Flatware hasn't changed much in the past one thousand years, neither in design nor function. Until now. Knork - the reinvented fork - is not trying to replace the knife but serve as a better fork. Why the need to improve upon the fork? Well millions of people tip their fork on its side every day to cut thru waffles, piping hot pizza, chicken and many types of foods and people no longer live as formally as they once did with a full place setting at every meal.
Knork is the perfect solution for cocktail parties, where people often find themselves standing around trying to socialize and eat at the same time, using one hand to hold their plates and the other to try to cut and eat their food. This allows the hosts to their expand menus, as they move far beyond finger foods. But Knork is gaining acceptance beyond the party crowd because it is much more than a novelty - when people find a more functional way to do something, they tend to adopt it into their daily routines.
"We are excited to work with David on these exciting new ideas. We're looking forward to providing to our customers entertaining ideas and designs inspired by David that would include decorative handles as well as entirely new products. It will let our customers purchase the Knork line that represents their own personal style," said Lacy Simon, Vice President of Marketing for Knork Flatware.
About Knork Flatware:
Knork®'s design gives this flatware a functionality that other flatware cannot duplicate. The magic lies in the Knork® - in its ability to cut through foods. Knork Flatware seeks to enhance the dining experience with the new concept to flatware. Knork's flatware line is available in retailers nationwide and at www.knork.net or by phone at 1-877-Knorkit.
About David Tutera:
Recognized as an artistic visionary, David Tutera is synonymous with style, elegance and creativity. Elton John, Barbara Walters, the Rolling Stones, Vice President Gore, Kenneth Cole and Tommy Hilfiger count among his many celebrity clients. In addition to "Big Birthdays" and "The Party Planner," Tutera is the best selling author of "America Entertains: A Year of Imaginative Parties" and "A Passion for Parties: Your Guide to Elegant Entertaining." He is the host "My Fair Wedding" on WE TV.
Contacts:
Lacy Simon
Knork Flatware
316/264-7070
lsimon @ knork.net
Eda Kalkay
Eda Kalkay Public Relations
212/877-5551
Eda @ EdaKalkay.com
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